Sun. May 28th, 2023

Vadodara (Gujarat) [India], February 05: Ajay’s Takeaway Food, which started with a small outlet in Gujarat’s Navsari town offering cold coffee, burgers, and pizzas celebrated a landmark occasion in the Quick Service Restaurant (QSR) history with the launch of its 100th outlet on the Vasana Road in Vadodara on February 5.

The launch marks an important step in the brand’s attempt to establish its footprint in the burgeoning foodservice market in Gujarat. In a very short span of eight years, Ajay’s has spread its wings by setting up outlets in Surat, Navsari, Billimora, Valsad, Chikhli, Ankleshwar, Bharuch and Vadodara. The brand has big plans to penetrate pan-India.

Ajay’s, which began its journey in Navsari town in 2014 with the business principle of serving tasty, high-quality, and affordable food, is giving established multinationals a run for their money by demonstrating a better ability to penetrate the market and target lower price-points.

Ajay’s Takeaway Food is the brainchild of the two Gujarati brothers—Ajay Solanki and his elder brother Jaideep Solanki. After they shifted from Pune to Navsari in Gujarat along with their parents in 2012, they opened their first store, which was not branded as Ajay’s. The success of the first venture inspired them to open a second location, but it failed miserably. They realised that successful businesses have distinct brands and provide something unique. MNC-operated fast-food chains were out of reach for a large segment of the population.

This is how Ajay’s was born in August-2014 on the philosophy of providing branded and hygienic burgers, pizza, and cold coffee at reasonable prices.

Ajay Solanki, the founder of Ajay’s, which is named after him and his elder brother Jaideep Solanki, said, “During Covid-19 pandemic, like most businesses, Ajay’s too bore the burnt, and from 21 outlets, the number fell to 13 within two months of the nationwide lockdown. We adopted a multi-pronged strategy by reducing entry barriers with zero franchising fees and scrapped the 5% royalty on sales. Today, more than 75% of our franchise outlets are run by entrepreneurs below 35 years.”

Starting from 2014 to 2015, Ajay’s established three outlets in Navsari. In 2016, the first franchise of Ajay’s Takeaway Food was set up in Surat’s Nanpura. The food-loving people of Surat accepted the reasonably priced burgers, pizzas, and cold coffee offered by Ajay’s and there was no looking back.

From 2017 to 2021, Ajay’s spread its wings by setting up more outlets in Surat, Navsari, Billimora, Valsad, Chikhli, Ankleshwar, Bharuch, and Vadodara.

Jaideep Solanki, co-founder of Ajay’s said, “Like our philosophy of affordable food, we are offering franchise for Rs 8 lakh, allowing the budding entrepreneurs to make a windfall of profits.”

By dsprime

19 thoughts on “Ajay’s Takeaway Food opens its 100th outlet in Vadodara”
  1. 619077 356699These kinds of Search marketing boxes normally realistic, healthy and balanced as a result receive just about every customer service necessary for some product. Link Building Services 817486

  2. 544177 994430Id need to have to consult you here. Which isnt some thing Which i do! I enjoy reading a post that can make people feel. Also, appreciate your permitting me to comment! 522759

  3. 380296 633526Excellent day. Extremely cool blog!! Man .. Excellent .. Amazing .. Ill bookmark your internet site and take the feeds additionallyI am glad to locate numerous useful information proper here within the post. Thank you for sharing.. 393435

  4. 482598 406066I was suggested this website by my cousin. Im not positive whether this post is written by him as no one else know such detailed about my trouble. Youre fantastic! Thanks! xrumer 633887

  5. 426119 168866It is a shame you dont have a donate button! Id most undoubtedly donate to this outstanding internet site! I suppose within the meantime ill be pleased with bookmarking and putting your Rss feed to my Google account. I appear forward to fresh updates and will share this weblog with my Facebook group: ) 784044

  6. 635905 473626Lastly, got what I was seeking for!! Ive genuinely enjoying every small bit of this. Ecstatic I stumbled into this post! and also Ive bookmarked to look at special details for your weblog post. 175978

  7. 912362 916122You produced some decent points there. I looked on the internet for that problem and discovered most people is going together with with the internet web site. 329346

  8. 968885 645830You produced some decent points there. I looked on-line for any dilemma and identified most individuals will go in conjunction with together with your web site. 968113

  9. 549457 967834A quite informationrmative post and lots of really honest and forthright comments produced! This surely got me thinking a good deal about this issue so cheers a whole lot for dropping! 851478

  10. 326970 286297Immer etliche Firmen bentzen heutzutage Interimmanagement als innovatives und ergnzendes Gertschaft i. Spanne der Unternehmensfhrung. Denn hiermit wird Kenntnisstand leistungsfhig, bedarfsgerecht und schnell ins Unternehmen geholt. 364029

  11. 733992 229262I dont feel Ive read anything like this before. So very good to find somebody with some original thoughts on this subject. thank for starting this up. This website is something that is necessary on the internet, someone with a little originality. Very good job for bringing something new towards the internet! 315514

  12. The article has truly peaked my interest. I will take a note of your site and keep checking for new information about once per week have learn several just right stuff here 온라인바카라 I’m not that much of a internet reader to be honest but your sites really
    nice, keep it up! I’ll go ahead and bookmark your site to come backlater on. Cheers!!!

Leave a Reply

Your email address will not be published.