Sat. Jan 28th, 2023

Covid 19 and Its Impact on the Interior Design Industry

September 3: In 2020 the world was brought to a halt by Covid 19 pandemic affecting countless businesses across the globe. In early 2020, India had to go through a strict lockdown, which impacted the real estate business. Interior Industry which is closely associated with the real estate industry, had a cascading effect, which is still on. The pandemic heavily impacted the interior design industry with suspended raw materials supply, workers relocation, and restricted movement to work sites. Many Interior firms had to shut down their operations due to the reduced number of employees and exit from the market. This, in turn, impacted many in this industry, their jobs and overall financial stability. BVM Instol also had to face the heat of the lockdown and alter their go to market strategy.

At BVM, the team strategized to innovate new ways to sustain and succeed with a positive mindset. The design team worked from home, providing all the design consultancy online. Business survival was their goal and how to ensure that their vendors and staff do not have a negative financial and health impact. BVM ensured under the guidance of their leaders that they tactically make adjustments in their overall process to make much more closely connect with clients and keep the motivation of staff high. During this unfavourable time, the three leaders of BVM stood out by creating and implementing innovative strategies that made 2020- 2021 the best years for the company in terms of revenue and growth.

“BVM never dreamed about success. BVM has worked for it”, say Vishal Sharma, CEO and Founder of BVM. The three champs just worked for it and found their ways.

The Three Pillars of Bvm Instol:

Smita Rashmi, Business Head: Smita is a dynamic leader and plays a significant role in BVM. At the beginning of the pandemic, everything was reactionary, and all businesses had to shift its sales strategy overnight. Smita’s strategy was to give sales the tools it needs to succeed by clearly identifying the ideal client profile, detailing the specific reasons clients will choose us over the competition, and getting clear about issues that will likely drive customer decisions. She quoted, “Our primary goal was to assure our existing and prospective client about the smooth functioning of the design and execution process. The sales team closely coordinated with the operation team to understand the limitation of the lockdown and scope of the crisis to convey a simple and realistic message to our clients. The sales team succeeded in winning new projects being client-centric and client empathetic.”

Aditi Gautam, CMO: Aditi is a creative powerhouse and a passionate interior designer. She manages end to end marketing activities of BVM. As the pandemic started, she created a strong digital marketing strategy to acquire clients and put a powerful social media presence. An MBA graduate in marketing, Aditi believes that marketing is the bloodline of any business and essential elements like positive branding. She quoted, “BVM’s ideology is Culture of Connect. We believe in strong connections, trust and accountability. Our marketing team portrayed the same through social media, and we received a great response from the online audience. The digital presence of brands is the present and the future of marketing. It is of utmost importance to convey the message of authenticity and uniqueness of the company in social media”.

Kirti Sharaf, COO:

As the lockdown started, Kirti had to face various challenges regarding the company’s project management and operational works. The primary issues were vendors suspending their raw material supply and the unavailability of skilled labours. However, she successfully managed to keep the functional work active by creating a dedicated project management team with the available resources at hand. Kirti quoted, “As the business changed during this period of the pandemic, one may be surprised at the new opportunities that arise. These opportunities include experimentation and innovation as part of the operations planning, and they can now help us emerge from the crisis stronger than before.”

Visit: https://bvmintsol.com/

By dsprime

28 thoughts on “How the Three Pillars Of BVM Helped the Company to Not Only Survive but Thrive During the Pandemic”
  1. I simply couldn’t go away your site prior to suggesting that I actually enjoyed the standard information a person supply on your guests? Is going to be again often to check out new posts

  2. Woah! I’m really loving the template/theme of this website.It’s simple, yet effective. A lot of times it’s challenging to get that“perfect balance” between usability andvisual appeal. I must say you have done a awesome job with this.Also, the blog loads super quick for me on Internet explorer.Excellent Blog!

  3. Actually no matter if someone doesn’t understand after that its up to other viewers that they will
    assist, so here it occurs.

  4. I am sure this piece of writing has touched all the internet people, its
    really really fastidious piece of writing on building up new
    website.

  5. Receive and send emails through your temporary messaging system. Use our webmail or your favorite email software with our absolutely free disposable email. temp mail

  6. Hard-hitting news | Are you ready ? In search of the news that strikes. Only quality news can be found here. Welcome aboard Q. news

  7. 531422 577541Do you have a spam problem on this site; I also am a blogger, and I was curious about your situation; many of us have created some nice procedures and we are looking to trade techniques with other folks, please shoot me an email if interested. 488506

  8. 685322 754700I was suggested this web web site by my cousin. Im not sure whether this post is written by him as nobody else know such detailed about my problem. You are incredible! Thanks! 405752

  9. Undeniably believe that which you stated. Your favorite justification seemed to be on the internet the easiest thing to be aware of. I say to you, I definitely get irked while people think about worries that they just don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect , people could take a signal. Will likely be back to get more. Thanks

  10. I not to mention my guys appeared to be looking at the good guides from your site and so then came up with an awful suspicion I never expressed respect to the web blog owner for those secrets. My women had been as a consequence passionate to learn all of them and now have honestly been loving those things. Appreciation for getting so considerate as well as for settling on these kinds of notable topics most people are really wanting to know about. My personal sincere apologies for not expressing gratitude to you earlier.

  11. 786804 467566I ran into this page accidentally, surprisingly, this is a terrific website. The internet site owner has done a terrific job writing/collecting articles to post, the info here is actually insightful. You just secured yourself a guarenteed reader. 313317

  12. Aw, this was a very nice post. In thought I want to put in writing like this moreover – taking time and actual effort to make a very good article… however what can I say… I procrastinate alot and under no circumstances appear to get one thing done.

Leave a Reply

Your email address will not be published.