
In a conversation with Sapna Oswal
August 30: As social media is progressing and evolving, so is the way new-age advertising is being created around us.
People often ask what is an Influencer, and how did that name come about?
A few years ago, they were called critics, content creators, then Bloggers and now Influencers. Even though the core role remains the same, the names associated with this role have evolved. We had a chance to speak to Sapna Oswal, a very popular Influencer from New Delhi who has worked with brands like Kriti Retail, Plum body Lovin, Gehna by Reshma Shah and many more.
She is also an actor and has done TV commercials for Phillips, Mankind Pharma, Shuttle, AB Motors EV, etc. As a model having modelled for Austin Martin, Brunch Magazine and others. She has also appeared with RJ Naved (Radio Mirchi – Delhi) in some of his short videos and the famous detective series Crime Petrol.
Currently, apart from being an Influencer and model, she handles the Delhi office for a Mumbai based Media company called Younoh Media.
The first question we asked her was, “How would you define an Influencer?”
To this, Sapna replied, “Normally, people with a certain number of followers on their Instagram or Facebook profiles are categorized as influencers and are also considered as an authority over a certain market segment where they advertise. They additionally carry goodwill of the followers on their page.”
She further went ahead to explain how influencers were born “Earlier a person who used to go to restaurants and tell the public about the food was called a Food Critic, but the word critic sounded harsh because they were not constantly criticizing the food, they were also on occasions praising the food, then they started being called Food bloggers.
The Blogger would write blogs with the positive and negative’s about restaurants and inform people how the food, the ambience and the service was. This started to influence people, to make a calculated decision on whether to go to that place to eat or not and from there onwards, the Bloggers went on to become influencers.”
The next question we asked was, “Is this only true to the restaurant or F&B industry or can this concept work across other segments?”
Sapna replied, “This started taking shape in almost every other industry, from clothing to Jewellery and even cosmetics. The factories needed to promote their products to a wide audience in the shortest possible time, and least money involved, so they started working with influencers who could get a message out to a couple of thousand people instantly and effectively at a fraction of the cost of traditional advertising. Speed / Service and costs are what made the market for Influencers grow by leap and bounds. Now even people making products at home find it easy to advertise through influencers as the Influencers charge no heavy production costs and the fees is relatively less than that charged by radio or Television.”
With a cost-effective and highly instant advertising tool, the role of the influencers seems like it is here to stay. With the current business environment, the traditional Advertising model’s are dying slowly, while the digital era is taking over each day. Adapting to a New reality, especially after Covid, digital marketing seems to have taken the front row since our real worlds have become virtual.
Some of the more prominent stars who used to look down on influencers earlier have started to sell products online and represent brands for a fee, using their name and fame to generate sales for the products.
Before we said bye to Sapna, she said, “Change is the only constant, and techniques evolve daily, so as an extremely positive person, I say Let’s enjoy this ride.”
Her website is sapnaoswal.co.in (https://sapnaoswal.co.in/)
Receive and send emails through your temporary messaging system. Use our webmail or your favorite email software with our absolutely free disposable email. temp mail
922473 627669Its a shame you dont have a donate button! Id most surely donate to this outstanding internet site! I suppose inside the meantime ill be pleased with bookmarking and putting your Rss feed to my Google account. I appear forward to fresh updates and will share this blog with my Facebook group: ) 2909
Hello, I enjoy reading through your article post. I wanted to write a little comment
to support you.
Remarkable! Its really amazing piece of writing, I have
got much clear idea about from this post.
I always emailed this weblog post page to all my contacts, for the reason that if like to read it after
that my friends will too.
You really make it appear so easy together with your presentation but I in finding this topic to be actually something that I think I might by no means understand. It seems too complicated and very vast for me. I am looking ahead on your next submit, I will attempt to get the hold of it!
When some one searches for his essential thing, thus he/she wishes to be
available that in detail, so that thing is maintained over here.
Definitely believe that which you said. Your favorite justification seemed to be
on the web the easiest thing to be aware of.
I say to you, I certainly get irked while people consider worries that
they plainly do not know about. You managed to hit the nail upon the top as well
as defined out the whole thing without having side-effects , people could take a signal.
Will probably be back to get more. Thanks
I was suggested this blog by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about
my difficulty. You’re wonderful! Thanks!
Howdy I am so excited I found your blog, I really found you by mistake,
while I was researching on Yahoo for something else,
Anyways I am here now and would just like to say thanks a lot for a fantastic post and
a all round entertaining blog (I also love the theme/design), I don’t
have time to look over it all at the moment but I have
saved it and also added in your RSS feeds, so when I have time I will be back
to read more, Please do keep up the great work.
Lovely website! I am loving it!! Will be back later to read some more. I am taking your feeds also
Valuable information. Lucky me I found your site by accident, and I’m shocked why this accident did not happened earlier! I bookmarked it.
Thank you for the good writeup. It in fact was a amusement account it.
Look advanced to more added agreeable from you! However, how could we communicate?
93664 711530Most reliable human being messages, nicely toasts. are already provided gradually during the entire wedding celebration and therefore are anticipated to be very laid back, humorous and as effectively as new all at once. very best man speech 593579
very nice publish, i actually love this website, carry on it
You completed several fine points there. I did a search on the matter and found most persons will consent with your blog.
great issues altogether, you simply gained a logo new reader. What could you suggest about your submit that you simply made a few days in the past? Any sure?
Youre so cool! I dont suppose Ive read anything like this before. So nice to seek out somebody with some original ideas on this subject. realy thank you for beginning this up. this website is something that is wanted on the internet, somebody with just a little originality. helpful job for bringing one thing new to the web!
I do not even know how I ended up here, but I thought this post was good. I do not know who you are but definitely you are going to a famous blogger if you aren’t already 😉 Cheers!
I’ll right away clutch your rss feed as I can’t find your
email subscription link or newsletter service.
Do you have any? Please let me recognize in order that I may just subscribe.
Thanks.
Feel free to visit my webpage: coupon
There is visibly a bunch to realize about this. I believe you made some nice points in features also.
Utterly composed subject material, Really enjoyed looking at.
Your style is so unique compared to many other people. Thank you for publishing when you have the opportunity,Guess I will just make this bookmarked.2
Utterly indited content, Really enjoyed reading.
Thanks for another fantastic article. Where else could anyone get that kind of information in such an ideal means of writing? I have a presentation next week, and I am at the look for such info.
We are a group of volunteers and opening a new scheme in our community. Your web site provided us with valuable info to work on. You’ve done a formidable job and our entire community will be thankful to you.
I have been exploring for a bit for any high-quality articles or blog posts in this sort of house . Exploring in Yahoo I finally stumbled upon this website. Studying this information So i am satisfied to convey that I’ve an incredibly just right uncanny feeling I discovered just what I needed. I most unquestionably will make certain to do not fail to remember this web site and provides it a look on a constant basis.
My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on several websites for about a year and am anxious about switching to another platform. I have heard very good things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any kind of help would be really appreciated!
This website is my breathing in, rattling fantastic style and perfect written content.
I wanted to write you a little word so as to give thanks over again about the splendid opinions you have contributed in this article. This is certainly remarkably open-handed with people like you to present unhampered what exactly many of us could have marketed as an e book to generate some cash for themselves, most notably considering the fact that you could have done it in the event you desired. These good tips additionally served to become a easy way to realize that other people online have the identical fervor just like my very own to learn more with regards to this matter. I think there are a lot more pleasurable occasions in the future for individuals that looked over your blog.
Your style is so unique compared to many other people. Thank you for publishing when you have the opportunity,Guess I will just make this bookmarked.2
Keep working ,great job!
Great post. I am facing a couple of these problems.
Real wonderful info can be found on blog. “Education is what most receive, many pass on, and few possess.” by Karl Kraus.
cialis with priligy 1998; 16 3439 60
where can i buy stromectol ivermectin online Orval, USA 2022 04 24 19 10 48
Extracellular distribution 1 2 priligy generico
I called the doctor and made him aware of what was happening nolvadex on cycle
Eadie Hofstee plots demonstrated that these compounds competitively inhibited CYP2D6 1 and CYP2D6 10 where to buy zithromax for chlamydia
Sedation and arousal cheapest place to buy cialis Ultrasound scans have negligible radiation exposure and can be substituted for mammography, guide needle biopsy and diagnose liver metastasis 15, 17
Thread Superdrol Roid Rage legit cialis online MCF7 and T47D Cell Proliferation
Fat injected under the eye may continue to proliferate and cause long term swelling cialis 5mg best price
is there a generic cialis available Ben Chaim J, Leibovitch I, Ramon J, et al
emla cream and priligy tablets Non alcoholic mixers are a delicious and simple complement to any cocktail, mocktail or straight out of the can
buy cialis online overnight shipping s hip surgery
During cancer survivorship, after you have completed treatment, your PCP may play a different role lasix France 30 32 Thus, raloxifene may have different effects on tasks mediated by the hippocampus such as verbal memory in women with low estrogen compared with women with higher estrogen, such that greater cognitive benefits may be evident in women with low estrogen
next best thing to nolvadex The treatment of breast cancer has benefitted tremendously from the generation of estrogen receptor О± ERО± targeted therapies, but disease relapse continues to pose a challenge due to intrinsic or acquired drug resistance
506603 604348Respect to author , some wonderful details . 117632
Values were analyzed using Student s t test, ANOVA, and multivariate statistical analysis zinc and zithromax
In particular, the ectopic expression of dominant negative constructs blocking either AP 1 activity or c Jun N terminal phosphorylation prevented DNA fragmentation after OHT treatment cheapest priligy uk Several years means the patients lived much longer than expected
I¦ve recently started a website, the information you offer on this site has helped me greatly. Thank you for all of your time & work.
cheap cialis from india Further studies suggest that Diane- 35 plus metformin can improve the energy metabolism of the ovary via regulating the glycolysis pathway
Great post. I am facing a couple of these problems.
Sweet site, super pattern, very clean and use friendly.
com 20 E2 AD 90 20Preo 20Do 20Viagra 20Na 20Ultrafarma 20 20Cara 20Membeli 20Viagra preo do viagra na ultrafarma But, what if, every time you go out and someone offers to buy you a drink, you look over to see their mates pointing and sniggering at you best place to buy cialis online
Abrahamsen B, Masud T, Avenell A, et al generic cialis 20mg The fibers with the greatest lateral extent are likely to originate from wide field amacrine cells
Thank you so much for sharing this wonderful post with us.
I’m curious to find out what blog platform you happen to be using? I’m experiencing some minor security problems with my latest site and I would like to find something more secure. Do you have any solutions?
Very nice article and straight to the point. I am not sure if this is really the best place to ask but do you guys have any thoughts on where to employ some professional writers? Thx 🙂
Hello.This article was really fascinating, particularly because I was investigating for thoughts on this topic last week.
Hey there just wanted to give you a quick heads up. The text in your article seem to be running off the screen in Safari. I’m not sure if this is a formatting issue or something to do with internet browser compatibility but I thought I’d post to let you know. The design look great though! Hope you get the problem fixed soon. Cheers
I do not even know how I ended up here, but I thought this post was great. I do not know who you are but definitely you’re going to a famous blogger if you aren’t already 😉 Cheers!
Hi, Neat post. There’s a problem along with your website in internet explorer, could test this?K IE still is the market leader and a large component to people will omit your great writing because of this problem.
You completed a few good points there. I did a search on the subject and found the majority of persons will have the same opinion with your blog.
Would love to forever get updated outstanding web site! .
I?¦ve been exploring for a bit for any high quality articles or weblog posts in this sort of space . Exploring in Yahoo I finally stumbled upon this website. Reading this information So i?¦m happy to express that I’ve an incredibly just right uncanny feeling I discovered just what I needed. I so much for sure will make certain to don?¦t overlook this web site and provides it a glance regularly.
Thanks for some other informative web site. Where else may just I get that type of info written in such an ideal means? I’ve a undertaking that I’m simply now running on, and I have been at the look out for such information.
I enjoy studying and I believe this website got some truly utilitarian stuff on it! .
I’ve learn several excellent stuff here. Definitely value bookmarking for revisiting. I wonder how so much attempt you place to create any such magnificent informative website.
Great blog here! Also your website loads up fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as fast as yours lol