Two women entrepreneurs creating their niche: Making Businesses & Artists realise the power of digital & technology

The Virtual String, the brainchild of Kritika Sethia & Anjali Sethia, is a 360-degree digital & technology-driven firm. Following an unorthodox way of helping their clients and empowering small brands & individuals, with providing free consultations to charging the minimal for all the service, especially during these difficult times when small owners are struggling to survive.

With their refreshing mindsets and unwavering perspective to bring the change, the duo has come up with series of episodes with professionals and creators from various fields, who speak about building a brand from scratch, breaking barriers, smashing taboos, unlearning stigma, digital hacks & strategies, branding tricks, podcasting campaigns, understanding audience, shutting trolls, taking constructive criticism and creating a name for themselves.

The season 2 episodes will witness and blend the expertise of Sanskriti Shankar (Singing coach), Umang Baid (Mom blogger), Satshya Tharien (Influencer & Food Blogger), Garima Surana (Podcaster), Shaurya Batra (Fashion & Art Influencer), Swastik Nandakumar (Branding & Selling coach & Creator), Nandita Shrivastava (Content creator) & Ridhi Golecha (Mind-Body Eating coach) to support this small initiative to empower businesses, creators and individuals.

Driven by the aim of growth hacking, they are providing their audience and clients invaluable expertise in storytelling, strategic designing, and branding solutions. Kritika & Anjali started their small business during the lockdown to provide consumer-oriented services, strive to add value and make a positive impact across creative levels of business consulting.

Speaking to us, co-founder Kritika Sethia said “While embarking on this journey, we had thought that we will run ads, we will rebrand, we will tell stories, we will develop software, but our main job has become to run experiments on people and understand their behavioural pattern and help our clients find their niche.”

In the same vein, commenting on their journey, co-founder Anjali Sethia added “Our aim is to make the brands and individuals matter and better. In the process of unfastening the growth, we aspire to flourish and conquer together with them.”

SME’s are utilizing the digital marketing strategies by these girls, exercising their strategies and creative inputs through creative writing, designing, audio-visual production, marketing campaigns, technology development to direct the brands towards more traffic.

Streaming Channels Link: https://linktr.ee/thevirtualstring