{"id":81791,"date":"2026-01-30T13:53:12","date_gmt":"2026-01-30T08:23:12","guid":{"rendered":"https:\/\/newswireindia.in\/index.php\/2026\/01\/30\/red-chief-brand-welcomes-bollywood-star-ayushmann-khurrana-as-its-new-brand-ambassador\/"},"modified":"2026-01-30T13:53:12","modified_gmt":"2026-01-30T08:23:12","slug":"red-chief-brand-welcomes-bollywood-star-ayushmann-khurrana-as-its-new-brand-ambassador","status":"publish","type":"post","link":"https:\/\/newswireindia.in\/index.php\/2026\/01\/30\/red-chief-brand-welcomes-bollywood-star-ayushmann-khurrana-as-its-new-brand-ambassador\/","title":{"rendered":"Red Chief Brand Welcomes Bollywood Star Ayushmann Khurrana as Its New Brand Ambassador"},"content":{"rendered":"<div>\n<p><span data-sheets-root=\"1\"><strong>New Delhi [India], January 30:<\/strong> <\/span>Red Chief, one of India\u2019s leading homegrown footwear brands, has announced the appointment of iconic Bollywood star Ayushmann Khurrana as its new brand ambassador. The association aims to deepen the brand\u2019s connect with aspirational, style-conscious consumers across metros, tier 1, 2 and 3 cities.<\/p>\n<p>Mr. Manoj Gyanchandani, Managing Director, Leayan Global Pvt. Ltd, said: \u201cIn Ayushmann Khurrana, we have found a partner who truly embodies the spirit of Red Chief \u2013 authentic, committed and constantly pushing boundaries while staying deeply rooted. His pan-India appeal across all age groups makes him the perfect face for our next phase of growth. With this association, we aim to strengthen our brand affinity, sharpen our youth connect, and communicate our renewed focus on our formal leather, casual leather, sports shoes and sneakers range.\u201d<\/p>\n<p>Mr. Parth Gyanchandani, Executive Director, Leayan Global Pvt. Ltd, said: \u201cI see Ayushmann Khurrana as the perfect strategic fit for our brand. He embodies the authenticity, youth appeal and fashion quotient we want to represent our brand with. Going forward, we want to make Red Chief a lifestyle statement for the younger audience, and we are actively working towards this through our newer additions in sports shoes and sneakers range as well. We are also focusing more on product innovation, comfort technologies, lighter constructions and contemporary design language to appeal to younger consumers.\u201d<\/p>\n<p>\u201cI am delighted to partner with Red Chief, a brand that has demonstrated sustained growth and a strong presence over the years. What drew me to this association is Red Chief\u2019s deep Indian roots and its commitment to empowering people through its diverse range of footwear. I relate strongly to this journey. Together, we aim to inspire consumers to walk their own path with confidence, comfort and style. \u2013 Said Ayushmann Khurrana<\/p>\n<p>Rahul Sharma, Sr. General Manager \u2013 Marketing, shared: \u201cThis partnership with Ayushmann will be brought alive through an integrated 360-degree campaign across digital, TV, print, outdoor and visibility across all consumer touchpoints. The first campaign featuring Ayushmann Khurrana is scheduled to launch soon and will showcase Red Chief\u2019s latest collection designed for today\u2019s multi-dimensional, always-on-the-move consumer. Thereafter, Many more brand campaigns have been planned back-to-back for the next few seasons.<\/p>\n<p><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], January 30: Red Chief, one of India\u2019s leading homegrown footwear brands, has announced the appointment of iconic Bollywood star Ayushmann Khurrana as its new brand ambassador. The association aims to deepen the brand\u2019s connect with aspirational, style-conscious consumers across metros, tier 1, 2 and 3 cities. Mr. Manoj Gyanchandani, Managing Director, Leayan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":81792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3],"class_list":["post-81791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/posts\/81791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/comments?post=81791"}],"version-history":[{"count":0,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/posts\/81791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/media\/81792"}],"wp:attachment":[{"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/media?parent=81791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/categories?post=81791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/tags?post=81791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}