{"id":20117,"date":"2022-08-31T06:03:18","date_gmt":"2022-08-31T06:03:18","guid":{"rendered":"https:\/\/newswireindia.in\/index.php\/2022\/08\/31\/jasprit-bumrah-becomes-the-face-of-new-age-eco-friendly-luggage-brand-uppercase-by-acefour-accessories\/"},"modified":"2022-08-31T06:03:18","modified_gmt":"2022-08-31T06:03:18","slug":"jasprit-bumrah-becomes-the-face-of-new-age-eco-friendly-luggage-brand-uppercase-by-acefour-accessories","status":"publish","type":"post","link":"https:\/\/newswireindia.in\/index.php\/2022\/08\/31\/jasprit-bumrah-becomes-the-face-of-new-age-eco-friendly-luggage-brand-uppercase-by-acefour-accessories\/","title":{"rendered":"Jasprit Bumrah becomes the face of new-age, eco-friendly luggage brand uppercase by Acefour Accessories"},"content":{"rendered":"
\"\"<\/div>\n

He will lead the \u2018Never Ordinary\u2019 campaign that is inspired by his extraordinary cricketing talent<\/em>.<\/p>\n

New Delhi [India], August 31:\u00a0<\/strong>Brainchild of industry pioneer Mr. Sudip Ghose, Acefour Accessories, a travel accessories company, has signed\u00a0Jasprit Bumrah as brand ambassador<\/strong>\u00a0for its eco-friendly\u00a0luggage brand \u201cuppercase\u201d\u00a0<\/strong>for two years. Jasprit Bumrah, exclusively managed by RISE Worldwide, a Reliance initiative and India\u2019s largest sports and entertainment company, will lead the D2C brand\u2019s \u2018Never Ordinary\u2019 campaign. His extraordinary game across formats makes him the perfect fit to represent the brand.<\/p>\n

The campaign \u2018Never Ordinary\u2019 is spread across a series of creatives, weaved in a way that tells the features and USPs of the uppercase\u2019s bags. The films showcase the uppercase\u2019s bags as a perfect everyday companion that is eco-friendly in nature. It highlights that uppercase bags are GRS (Global Recycle Standard)-certified sustainable travel gear. It essentially makes uppercase one of the first travel accessories brands in India to meet international product standards and recycled content certification, which comes with social and environmental practices and no hazardous chemicals restrictions. The creative showcasing of the efficacy of the gears is now live across OTT and social media platforms.<\/p>\n

uppercase\u2019s gears are not only fashionably sustainable but also come with rainproof zippers, 3X more water resistance material, and premium recycled fabric with quality so good that backpacks can stand even when unstuffed. The bags are handcrafted and right-sized for different needs. The soft luggage is so sturdy that the brand is giving a 2500-day international warranty. For probably the first time in the industry, we will see all-over printed soft luggage at these price points.<\/p>\n

Talking about roping in Bumrah,\u00a0Mr. Sudip Ghose, Spokesperson\/Founder of uppercase,<\/strong>\u00a0said,\u00a0\u201cOur brand is young, dynamic, and never ordinary, just like Jasprit Bumrah. He is disciplined and has been performing consistently at the highest level, like our products. It makes him a perfect fit to represent uppercase luggage. We are looking forward to the Jasprit Bumrah magic to make an impact in the luggage industry with uppercase.\u201d<\/em><\/p>\n

\"\"<\/p>\n

Co-founder and Chief Business Officer (CBO) of uppercase, Shivaprasad,<\/strong>\u00a0said,\u00a0\u201cJasprit Bumrah has shown over the years he is never ordinary with his terrific bowling spells, world record batting feat and being a leader on the field. He brings that passion to the team as we launch uppercase. The films under the \u2018Never Ordinary\u2019 campaign target young audiences who are filled with enthusiasm to travel in a sustainable yet stylish way. They don\u2019t like doing the Ordinary, and so do we, as a brand.\u201d<\/em><\/p>\n

Jasprit Bumrah, Indian cricketer,\u00a0<\/strong>said,\u00a0\u201cI am excited to join the team of uppercase, a brand that offers a wide product portfolio that focuses on being durable, vibrant and water resistant for young Indians. For those who believe in living sustainably would find uppercase to their liking and travel with eco-friendly luggage.\u201d<\/em><\/p>\n

Recently, Acefour Accessories became one of the first D2C brands in the country to raise $7 million in the pre-revenue phase. The company is disrupting India\u2019s $3.5B luggage market, wherein the most significant player holds <5% share. Sudip Ghose, who has over 25 years of leadership experience in the travel gear industry (former CEO & MD of VIP Industries and former Executive Director of Samsonite India), is on the way to building a unique, sustainable luggage brand. In his earlier avatar, he had launched India\u2019s most popular travel brands, such as Skybags, American Tourister, Lavie, and Caprese.<\/p>\n

Link to the TVC:\u00a0https:\/\/youtu.be\/GWHTPy5bjpI<\/a><\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

He will lead the \u2018Never Ordinary\u2019 campaign that is inspired by his extraordinary cricketing talent. New Delhi [India], August 31:\u00a0Brainchild of industry pioneer Mr. Sudip Ghose, Acefour Accessories, a travel accessories company, has signed\u00a0Jasprit Bumrah as brand ambassador\u00a0for its eco-friendly\u00a0luggage brand \u201cuppercase\u201d\u00a0for two years. Jasprit Bumrah, exclusively managed by RISE Worldwide, a Reliance initiative and […]<\/p>\n","protected":false},"author":1,"featured_media":20118,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3],"class_list":["post-20117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/posts\/20117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/comments?post=20117"}],"version-history":[{"count":0,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/posts\/20117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/media\/20118"}],"wp:attachment":[{"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/media?parent=20117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/categories?post=20117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/tags?post=20117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}