{"id":10726,"date":"2021-12-14T14:09:56","date_gmt":"2021-12-14T14:09:56","guid":{"rendered":"https:\/\/newswireindia.in\/index.php\/2021\/12\/14\/a-dating-app-that-actually-wants-you-to-go-on-dates\/"},"modified":"2021-12-14T14:09:56","modified_gmt":"2021-12-14T14:09:56","slug":"a-dating-app-that-actually-wants-you-to-go-on-dates","status":"publish","type":"post","link":"https:\/\/newswireindia.in\/index.php\/2021\/12\/14\/a-dating-app-that-actually-wants-you-to-go-on-dates\/","title":{"rendered":"A dating app that actually wants you to go on dates!"},"content":{"rendered":"
\"\"<\/div>\n

Mingout is the world\u2019s first <\/em>true dating app. Here\u2019s the story.<\/em><\/p>\n

December 14<\/strong>: Do you know how dating apps make money? Through people\u2019s loneliness.<\/p>\n

Imagine a shampoo \u2013 that makes your hair awesome. Because you want your hair to be awesome every day, you continue using the shampoo regularly. The company makes money BECAUSE you were happy.<\/p>\n

Now take a dating app today. You start swiping, find a good match, and the two of you hit it off. You don\u2019t need the app anymore. So you uninstall it. Thus, even though the app made you happy, you won\u2019t give them money.<\/p>\n

And that\u2019s why today\u2019s dating apps want you to be unhappy. Because if you find happiness early on, your Life Time Value in revenue terms decreases. But if you\u2019re lonely, you\u2019ll pay up.<\/p>\n

And that\u2019s because what they provide are \u2018matches\u2019, not dates. This is where the founders of Mingout decided to disrupt dating.<\/p>\n

\u201cDuring the pandemic times of 2020, a lot of people had started feeling lonely. Several friends had begun having anxiety and sadness, driven by a total lack of social interaction. More importantly, there was a complete lack of romance in the lives of people our age.\u201d says Harshveer (who runs the popular Instagram page storysellercomics<\/a>). \u201cSo we got together and started arranging virtual events where you could meet new people. We hosted online art workshops, storytelling sessions, concerts and whatnot. We called these events Fridates \u2013 a virtual blind date with someone you share a common interest with on every Friday 8 PM. In all, we connected about 500 people to each other over a common interest.\u201d<\/p>\n

\u201cPeople loved these dates! You were doing something fun with someone who was interested in your idea of fun as well. There were instant connections, chemistry and in at least one case (we know because we were invited to the wedding!), a happily ever after.\u201d adds Navdeep, co-founder and wing person in chief.<\/p>\n

\u201cAnd it was such a thrill! To see so many happy people messaging us, sharing their stories, and having fun in an otherwise morbid time was quite refreshing. So we thought about trying to build an app out of this.\u201d \u2013 Devanshu, who heads product development.<\/p>\n

But there are a million dating apps in the market \u2013 how is Mingout different? By doing exactly what dating apps promise but don\u2019t actually do, i.e. help people date.<\/p>\n

Apps today are built for matching \u2013 you swipe, and you \u2018match\u2019 with a person. What then? Conversations fizzle out, people get bored, and you end up just collecting zombie matches. But after enabling hundreds of dates in 2020, the founders of Mingout realized one thing \u2013 matching isn\u2019t enough. There\u2019s a lot more that goes into dating than just window shopping on profile pictures. And that\u2019s when they decided to bring the \u2018date\u2019 back into \u2018dating\u2019.<\/p>\n

The product is built around the idea that the business will make money when you are happy. Because even though you may match just once, you go on dates more often. And that\u2019s the revenue \u2013 your happiness is the business\u2019s incentive, not your loneliness.<\/p>\n

Because with Mingout, you are not just finding \u2018matches\u2019. You are experiencing \u2018dates\u2019. And with added layers for safety and self-discovery, Mingout wants to make sure that you go on nice, happy dates. Doing things you love, with a hint of romance.<\/p>\n

And that\u2019s the value proposition \u2013 no complications, no over the top promises of finding your soulmate or forever after. Mingout offers something simple but the most important ingredient of any romantic journey.<\/p>\n

A better first date.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Mingout is the world\u2019s first true dating app. Here\u2019s the story. December 14: Do you know how dating apps make money? Through people\u2019s loneliness. Imagine a shampoo \u2013 that makes your hair awesome. Because you want your hair to be awesome every day, you continue using the shampoo regularly. The company makes money BECAUSE you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[632],"class_list":["post-10726","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-lifestyle"],"_links":{"self":[{"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/posts\/10726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/comments?post=10726"}],"version-history":[{"count":0,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/posts\/10726\/revisions"}],"wp:attachment":[{"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/media?parent=10726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/categories?post=10726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newswireindia.in\/index.php\/wp-json\/wp\/v2\/tags?post=10726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}